EMMA WATSON has been unveiled as the face of Lancôme’s new Trésor Midnight Rose fragrance, at the perfume’s launch in Paris this week.

Rumours and speculation about Emma’s new role with Lancôme – officially announced in March – were finally put to bed at the Trésor perfume launch, held at Pavilion Gabriel on Monday.

Speaking at the launch - which was also attended by Alber Elbaz and the French actor Cyril Descours who will star with Emma in the television advert

Watson revealed that she wasn’t a big fragrance fan before Trésor Midnight Rose: “I didn’t really like perfumes before because I thought they were heavy, but this one is really light and playful. I feel lucky to embody a fragrance I am so crazy in love with.”